Digital Marketing for

Divorce Attorneys

Jen Loves To Work With Divorce Attorneys

And she knows how to get the job done

Jen does your keyword research

Your editorial calendar is written

Your social media accounts are rewritten

Monthly blogs build SEO are added to your website

Your expertise is shared on social media

Jen Know Divorce from peaceful mediation to the court battle.

Jen Knows Peaceful Divorce

Jen is a divorced mom with three children

She wrote her own divorce (big mistake but learned a lot

Had a peaceful co-parenting relationship with her ex

Jen had a second divorce that was "not so great"

Jen knows difficult divorce...

Jennifer is a survivor of vicious domestic violence at the hands of a sadistic abuser. She knows exactly how to position your digital marketing so they know you can protect them.

Financial abuse, restraining orders, legal abuse, co-parenting, parallel parenting, parental alienation, emotional and psychological abuse...yes, Jen knows it all. And she is able to communicate your expertise in protecting your clients in each of these areas keeping the brand of your firm front and center.

And the Gardella Group just published her first book to help victims/survivors as well as friends, family members, loved ones and colleagues understand the signs of psychological abuse and how to support a victim.

Jen helped our firm cut marketing expenses by 50%

We no longer overspend for digital marketing or engage in long-term contracts. She is able to consistently write to our ideal clients with messaging they want to hear -- without charging outlandish prices. Jennifer works with our staff using a Team mindset. We maintain control of everything she does for our firm.

Hanan Isaacs

Managing Partner, Kingston Law Group

Misty Avallone

Partner, Kingston Law Group

Jennifer gets you out of overwhelm.

You want to be billing, not blogging!

As a younger attorney, I thought I knew everything that had to be done to market our firm. But neither law school nor growing up with technology prepared me for what had to be done to correctly reach our ideal clients. Most importantly, Jennifer does the heavy lifting in writing and research so I can concentrate on client work and building our practice. On top of that, she’s so easy to work with, making this process painless!

How Do You Market A Divorce And Family Law Firm?

Carefully

The competition is steep and the internet is crowded. How are you going to stand out while still keeping your brand in-tact and not resorting to low-brow marketing techniques?

I know you are frustrated…afterall, they didn’t teach you marketing in law school. You know you need a solid marketing strategy built on research with consistent branding and daily/weekly activity.

My team makes sure your brand and expertise are properly positioned on the internet to attract your ideal clients.

Social Media And Blogging for Divorce and Family Lawyers

The internet is crowded, you need an expert to help reach your ideal clients.

Your ideal clients want to know that YOU can solve their problems. They want a divorce expert who can fight aggressively for their rights while showing them compassion for their case. To reach your ideal clients, you need a family law marketing expert. With years of experience in divorce law firm marketing and a remarkable divorce story, Jennifer is uniquely qualified to help you. She knows exactly what your ideal clients are thinking and can help you position yourself as the expert to solve their pain.

As a divorce mother with three daughters, Jennifer know exactly what your ideal clients are thinking, their questions and the information you need to give them. As a social media and blogging expert she can position you on the internet with the solid foundation to be found in search and social media.

If you have looked at your successful competitors, you have noticed that this is what they are doing. They are regularly blogging and sharing content on social media. They speak to the pain points and concerns of divorcing individuals. As a result, they stay top-of-mind and can be found in Google search. The strong foundation of their digital presence is working for them every day. The most successful divorce and family law attorneys have big websites that answer client questions. Their social media accounts are constantly sharing great information. They are always publishing blogs which help answer questions, showcase expertise and increase SEO.

While statistics vary, upwards of 70% of divorce cases are initiated by women. Your website must be prepared to handle the questions for the wives who want to start the process and then the spouses and husbands who are served with divorce papers.

Digital Marketing for Divorce Attorneys

Keyword and Competitor Research

Did you pay for a big fancy website but still are not ranking on words like "divorce" "alimony" or "child support" for your geographic area? Keyword research is the center of your digital marketing plan. We look at your competitors and use a myriad of data aggregating websites to uncover and then use the right keywords and questions when writing your content.

Twelve (12) Month Editorial Calendar

To have an strategic and effective digital marketing strategy you must know what you are going to write about when. A detailed editorial calendar is the only way to ensure all those questions and keywords you discovered will make it into the blogs, website pages, social media posts and newsletters. Don't worry, we always leave room for news and happenings!

Weekly/Monthly Blogging

SEO for divorce lawyers involves many moving parts but content is the undisputed #1 ranking factor. Active blogging around the core issues of your ideal clients will show the search engines you are consistently updating your website. We write high quality content (that you approve and own) so your ideal clients can find you and connect with your brand.

Daily/Weekly

Social Media

Divorce can be a lonely and isolating time for your ideal clients and they often turn to social media for connection and information. If you want to stand out as the family lawyer they need, your social media accounts must reflect your firm and share relevant and high quality information on a regular basis. We help divorce attorneys effectively use social media to connect with ideal clients.

I cannot wait to talk to you about your divorce and family law practice!

For over 10 years I have helped divorce and family lawyers build and execute a digital marketing strategy to attract their ideal clients.

I am uniquely qualified (it is actually my superpower) to share how your ideal clients are searching for your expertise and then ensure it is correctly written into your website keeping true to your brand.

I know you have questions - probably LOTS of them. So book a call with me today to discuss how to improve your current marketing strategy so your ideal clients can find your firm and know you are the attorney to help them at this critical - and overwhelming - stage of their lives.