Digital Marketing for

Government Offices & Agencies

We help you connect with ALL of your stakeholders

We make sure those with power, interest, or a vote are deeply invested in your work

Employees

Constituents/

Citizens

Government

Officials

Oversight

Groups

Grant Agencies

How do you engage with your stakeholders:

Transparency ~ accessibility ~ inclusivity & CONTENT

around the happenings of your office

Share Initiatives

Promote Events

Services offered

Health and Safety Guidelines

News

Provide education

Solicit Feedback

Meeting Minutes

Policy Changes

The Process

Digital marketing for your government office and agency isn't hard.

You have to focus on what each stakeholder group wants and needs to hear from you.

Identify your goals and objectives

Research stakeholders involved

Create marketing strategy

execute with weekly social media and blogging targeting stakeholder information needs and your agency goals.

Marketing for Goverment Offices and Agencies

This isn't rocket science but a good idea to bring in a Ph.D.

Jen does your keyword research

Your editorial calendar is written

Your social media account are rewritten

You retain ownership of all of your accounts

Month to month contract

Social Media And Blogging Government Agencies and Offices

The internet is crowded, you need an expert to help reach your stakeholders.

Your stakeholders ALL want something different from your team on digital marketing (and they probably ALL have opinions on how that should be done). To reach them about the happenings and good work of your office, you need a plan.

With years of experience in digital marketing, Jennifer is an expert in helping your team reach ALL of your stakeholders using blogging, social media and newsletters. Here at The Gardella Group, we take pride in uncovering exactly what your stakeholders want to hear from you and how they want to see that information.

You have probably seen other government offices and agencies you have probably seen a multi-channel approach that are clearly executed to reach multiple stakeholders. They are regularly blogging and sharing content on social media. The strong foundation of their digital presence is working for them every day.

Amplify what your office is doing. Increasing public awareness about services, policies, and programs will let your stakeholders know what you are doing (and that you are doing).
Increase engagement
Positively influence lives by promoting well-being programs
Establish trust with transparency - share information on your operations, upcoming initiatives and foster a sense of collaboration.
Provide all stakeholders with access to your office with education on services offered and ways to contact
Then, during emergencies, you have an established platform to disseminate information, safety issues, and coordination efforts.

How Do Government Offices and Agencies

Market to Stakeholders?

Carefully.

Many times government employees are so careful and scared that they wind up do nothing. Rather than sharing information with stakeholders they unknowingly create a concrete wall.

When done correctly, your marketing can open doors of transparency sharing great information and encouraging trust in your organization

Meet Jennifer Gardella, Ph.D.

Jennifer Gardella, PhD has built her career helping business agencies reach clients and stakeholders.

She can help you and your team create a strategic plan and then execute your strategy using blogging, social media and newsletters to amplify your message.

Jennifer understands that you might despise the idea of showcasing your work or are overwhelmed by the idea of digital marketing. She works with your team to build in

Book a Call with Jen

Social Media and Blogging for

Government Offices and Agencies

Keyword Research

Did you pay for a big fancy website, but the content just doesn't "hit" with your stakeholders. We take a look at ALL of your stakeholders and what they want to see from your office or agency. Then we find the right keywords and questions to include in your content.

Social Media

We make sure that you share content on the social media channels where your stakeholders hang out. This can include LinkedIn, Facebook, Instagram, YouTube (and MANY others!).

The goal is finding the right channels to amplify your message.

Blogging

There is no better way to communicate with your stakeholders than blogging (you can also call this news, events, happenings, updates). You must update your website regularly with the information of your office so your stakeholders are confident you are moving forward.