How to Use AI to Write blogs? Just don’t...
“ If you have been filling your website with AI generated content, remove it immediately." Jennifer Gardella, Ph.D.
Introduction:
Looking for a digital marketing consultant to help your team with blogging and social media? Do you think that AI or an inexpensive service (that uses AI) is your solution?
Should you use AI (ChatGPT) to write content for your website, blog and social media posts?
NO!
For over a year my answer has been no. In fact, I have warned everyone that AI created content is low-quality and eventually would cause problems. For more than 10 years Google has told us the ranking algorithm favors high-quality content and in March we learned that:
With the March 2024 algorithm update, the team at google shared their unwavering commitment to continue the tradition of discounting low-value content. The algorithm will evaluate your website content and screen it for AI writing and discontinue any fake content it finds.
If you think your site is too small for Google to scan, think again. ALL sites will be scanned. It is estimated that it could interrupt SERP (search engine results page) by 40%.
Content written with AI has show to:
Have substantial plagiarism problems.
Is not an original thought
Does not convey the care that your ideal clients NEED to see from you.
Cannot highlight YOUR expertise.
Does not provide accurate content. It just regurgitates what it finds.
Write great content that is aimed at your ideal client, is fact based, accurate and shows your experience and expertise.
The most impact way to improve your SEO rankings is to write keyword-rich (and appropriate) content your ideal clients regularly search for in Google.
There is just no substitute for our proven method here at The Gardella Group:
Keyword Research completed to find out how your ideal client is searching for you on the internet.
Full 12-month Editorial Calendar is written to ensure the right keywords will be written into your content over time.
New blogs written on a regular basis. You approve the content and we take care of the posting.
Social Media posts aimed at catching the attention of your ideal client while protecting your brand (no gimmicks here).
Should you have any questions about creating content, please book a call with our CEO, Jennifer Gardella, Ph.D. She makes time in her schedule each and every week to answer questions. As we say here at The Gardella Group…Awareness and Education lead to Empowerment and Growth. And we are here to help you grow your business.
